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Fields: Agricultural Marketing, Consumer Economics, Demand Analysis
Cathy’s research focuses on how marketing activities and product characteristics affect demand for foods and beverages. Research findings are extended to help producers and processors, commodity commissions, and others evaluate strategies to increase demand for their products. Other activities include examination of food industry strategies for promotion and feasibility studies.
The Market Research for Market Readiness (MKTRD) Protocol is designed to help entrepreneurial food makers and value-added farmers evaluate the products they are developing for market.